Microsoft Announces Exclusive Partnership with Amazon India

Microsoft Announces Exclusive Partnership with Amazon India

Microsoft announced that the entire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.in beginning September 1, 2014. This will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.in also announced exclusive pre-orders for Xbox One beginning today.

Commenting on the same, Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India Pvt. Ltd. said, “As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience. We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India. We also see opportunities to nurture and build unique experiences in partnership with local content companies that have come together to give fans in India the best gaming and entertainment experience ever. This is the first time that we will be focusing on retailing our products through an ‘online only’ channel and we look forward to bringing the world’s most-loved gaming portfolio to Indian consumers through India’s largest and fastest growing online store Amazon.in”

“We are very excited to be the partner of choice for Microsoft’s entire Interactive Entertainment Business portfolio in India. We are the fastest growing eCommerce platform in the country today and this partnership is a validation of the faith customers and sellers place on our brand. This partnership gives us the opportunity to forge deeper engagement with gaming enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience,” said Mr. Samir Kumar, Director - Category Management, Amazon India.

Consumers pre-ordering the Xbox One will get the blockbuster game FIFA 15 for free. The Kinect bundle will include an additional free game of Dance Central Spotlight. In addition, the first 1000 customers will also get special offers worth Rs. 10,000 which include Rs. 3000 off on purchase of a second Xbox One controller, Amazon.in Gift Cards worth Rs. 1500, 2 free Blu-ray movies worth Rs. 2500 (The Amazing Spiderman 2 and Captain America: The Winter Soldier), Rs. 2000 off on a selected range of speakers and Rs. 1000 off on a selected range of backpacks.

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