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“Kaspersky Remains the Perfect Choice to Secure Digital Journey”

May, 18, 2018

VR Infotech, one of the Mumbai based distributor is doing extremely well since its inception in year 1997. The company is National Distributor (Retail) for Kaspersky Security Solutions in India. The company is aggressively working towards reaching to large number of customers to secure their devices from any cyber threat. Vikram Mehta of VR Infotech shares his plans for year 2018.

DT: What have been the crucial milestones of your company during year 2017?

Mr. Vikram: Year 2017 has been very good for our business. Overall we were able to maintain the momentum and achieved substantial growth. We have extended our reach to C and D class of cities. We established our penetration in small towns through new attractive schemes. We also added more partners to sell more in these smaller towns. We also introduced new and updated security products for consumers. We target protection for all and peace for everyone.

DT: How do you provide best support to your channel partners?

Mr. Vikram: We remain very true and committed for partners. We believe in growing with them so we always take care of their interest. We assure profit at all level, continuous supply and transparency in partnership. The best security for different types of users without making holes in their pocket keeps customers loyal to us. We offer best product quality with new features and affordability.

DT: How do you see digital transformation across India?

Mr. Vikram: Digital India has already capability to transform the overall economy for our country. As more people going digital, there is need of security across various devices. Digital journey always start with better protection from a trusted vendors. Kaspersky remains the perfect choice to secure anybody’s digital journey. We have excellent solutions to secure any devices from all security threats. Our mission always remains to protect society from all digital security concern.

DT: How do you see business after GST?

Mr. Vikram: GST is another game changing revolution for Indian economy as it has realised One Tax One Nation dream for all of us. With GST, we are very much transparent to our customers. The prices of all our products remains same across all regions. As a national distributor, GST has helped in us in managing inventory very well. Now our all branches are very much effective in having uniform stock availability for any size of order.   

DT: What's your channel strength currently in India? How do you plan to boost channel strength in year 2018?

Mr. Vikram: Channel partners are our core strength. We have very strong channel base who caters to wide geography across India, we have dealers in each cities who ultimately help us in selling Kaspersky security solutions to customers. There is a single price policy which allows us to serve every customer in the best possible way.

DT: What will be your key Go-To-Market Strategy for year 2018?

Mr. Vikram: We aim to protect every individual. Our goal will still remain the same - Protection for all. It will help us to take our business to the new level as there is huge opportunities coming up due to devices and connectivity has become much more affordable. More and more people will use PCs. Tablets or Smartphone due to government Digital India mission. We aim to tap all these opportunities.

DT: Please share your current revenue and market growth rate. What is target for year 2018?

Mr. Vikram: The growth in users of smartphones and internet will surly show us growth. Security is going to be key for all users in India as threat landscape is posing more challenges to users on the smartphones and PCs. We expect quite healthy double digit growth for our company in year 2018.

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