Component business is not an easy task in India as it is always affected by dollar appreciation. But if brandsoffer excellent products with assured better service support, they succeed in winning the trust of customers. ASRock, the leader in component business across globe, has always believed in this policy. Dinesh Kumar, Manager Business Development – India, ASRock Incorporation, is helping brand to reach large customer base. Dinesh is very instrumental in growing ASRock business effectively in India since the day he took this assignment few years ago. Due to its well-planned market strategy, year 2018 was really good for brand.Dinesh shared his entire game plan with DT for further growth of ASRock.
DT: How has been the year 2018 for ASRock in India market?
Mr. Dinesh: Year 2018 has been a great year for ASRock, we have been able to connect with High end performance computing and Gaming segment. ASRock’s Taichi, Fatal1ty and Killer Series were popular among Gamers and Content creators. Our customer base has increased and we have reach up to Tier4 cities. ASRock’s Product quality has always been Reliable and Rock solid performance, which makes a separate place among enthusiasts.
India is a big market and we are working on increasing the market share on all three segments. Entry, Mid and High end by introducing Rock solid performance, feature rick, Reliable and Cost effective products. We have recently appointed Inspirisys Solutions as our After Sales Service partner, now we have more than 30+ RMA centres and we cover all parts of India. Through DT platform, ASRock would like to thank all the Partners, Reseller and Distributors who believed ASRock and supported us in 2018, and expecting the same support and cooperation in 2019.
DT: How are you currently working with your partners to strengthen your market position?
Mr. Dinesh: Currently we only contributing with motherboards in channel ecosystem. Channel partners has been the strength of ASRock, we introduced channel scheme at all level to maximise Channel Partner profit. Our engagement with channel partners has increased, and as I already mentioned ASRock’s presence at even Tier 4 cities is the result of that. We are motivated to build our channel base and structure the same in coming months. We are working on three mantra for channel, Good Quality feature packed, Cost effective product and backed by reliable RMA support. We are taking all necessary steps to build ASRock as a channel favourite brand.
DT: What is your overall roadmap to escalate your growth further in CY 2019?
Mr. Dinesh: ASRock has big plans for 2019, starting with increasing market share and introducing new products in the market. Motherboard will be the main focused product and strategizing to double the market share by Q3 2019. Like 2018, we will continue finding ways of increasing channel partner’s revenue by selling ASRock through Channel Rebate schemes and other avenues.
To cater to everlasting needs of the customer we are introducing ASRock SOC motherboards, ASRock Mini PC, ASRock Graphics Cards, ASRock Gaming Routers and more products in India market. Extended product portfolio will further enhance customer confidence on ASRock. We are planning multiple option for the customers to connect with us. All the product will be available by the end of Q1 2019. We are determined and sure with the support of channel partners and out distribution team we will achieve great heights in 2019
DT: What are your suggestions to policy makers to counter any existing business challenges in ICT market?
Mr. Dinesh: Government has announced ample of projects which are really helping ICT market to grow. Projects like Digital India has opened immense opportunity for technology players in India. Projects like Smart Cities is another big announcement. But I feel, government should enhance its execution process as currently few bigger projects are running late or at very slow speed. Government should also announce some bigger incentives to attract more brands for Make In India mission as still there is huge scope.
