“Improving Post-Sales Service on Agenda”

“Improving Post-Sales Service on Agenda”

GIGABYTE Technology enhanced its brand image in the year 2014 and now looks at servicing customers better as it plans to enhance its post-sales service network. Sunil Garewal, Sales & Marcom,Gigabyte Technologies India Share his year long plan for partners. It has begun the task by opening two in Mumbai and Delhi.

Q.How do you rate the year 2014 for your company?

A.In 2014, we established ourselves as the dominant player in the Indian PC motherboard market. We are in the process of raising the bar in post-sales service efficiency, by opening a state-of-the-art, expansive service centres in major IT hubs across India, of which the Mumbai and Delhi centres are already opened.

For our partners, we have offered a wide variety of GIGABYTE 9 Series motherboards, based on the Intel Z97/H97 chipsets, and which cater to different categories of end-users. The GIGABYTE 9 Series motherboards have been introduced in four distinct product categories, namely Black Edition, Overclocking Series, G1 Gaming and Ultra Durable, with more than 20 models available in India For the Black Edition motherboard series, we are giving a 5-year warranty.

Q.What will be your go-to-market strategy in 2015? How different would it be from 2014?

A.We see Class B and C cities as growth drivers for DiY (Do-it-Yourself) PC in India. Especially because PC penetration level in India is still around 6-7%. We see GIGABYTE emerging as a premium brand for those customers in these regions who are ready to pay a little more money over other T2 brands, for getting superior product features, performance and after-sales service.

Shop decoration and shop branding at reseller outlets are two of the initiatives we carry out, especially for the high-end products. We advertise in premier PC and channels magazines, and also ensure that our products are reviewed regularly by the review specialist media and power users.

To enhance our brand awareness among end-users, we have recently started investing in outdoor media advertising as well. We also support gaming events, and fests and events of leading engineering colleges. We believe that engineering students, who are techno-savvy, are keener on buying a high-end PC with a high-end motherboard.

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.In 2014, we made a conscious effort to increase sales in the tier 2 and tier 3 regions, as we believe there is still a huge market in these regions that is yet to be effectively properly tapped. our business from non-metro is increasing steadily, but still there is lot of room to be covered.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.Nurturing and enhancing relationship with channel partners is undoubtedly the number one priority for us. We basically have three focus areas for channel partners – Channel Profitability, Product Innovation, and After-Sales Services.

We will continue our regular and attractive incentive schemes; ensure utmost channel profitability under any circumstance; provide prompt and efficient after-sales services through GIGABYTE Exclusive Service Centers, which work in tandem with our ATR centers and Accel Service Providers (Accel Frontline is our service partner); regularly conduct SI meets to share technology knowledge; and run loyalty program for Premier Partners that also includes special holiday packages.

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