HP Inc. announced continued adoption of its digital printing solutionsToday at interpack 2017, alongside new innovations. HP packaging and labels printing is gaining traction worldwide with an accelerated pace of customer installations, enabling converters and brands to deliver unmatched possibilities.
Amcor, a leading global flexible packaging supplier headquartered in Switzerland, is operating an HP Indigo 20000 Digital Press, in its Ghent, Belgium facility, to provide digitally printed packaging on a wide range of flexible materials. Since installing the press in 2015, brands have chosen HP Indigo digital print from Amcor for a variety of packaging applications, according to the company.
This installation comes amid growing demand for HP Indigo Series 4 large format digital presses for packaging. Released in 2014, more than 120 of these presses have been purchased by converters around the world, half in the last year alone following drupa 2016. HP Indigo’s narrow-web Series 3 labels and packaging presses, including the HP Indigo 8000 and HP Indigo 6000 series, have reached 1200 installed units.
Additionally, an exceptional brand campaign was just launched by Amarula, the South African producer of cream liqueur. A special edition of 400,000 bottles is now released with labels individualized by HP Indigo digital print and HP SmartStream Mosaic variable design technology. In a perfect example of what brands can do only with HP Indigo digital printing, each bottle features a unique elephant icon and name representing the same remaining number of the endangered African species.
“The packaging industry is driven by brands that want to delight customers, reduce time to market, optimize supply chains, and deliver security solutions. Only HP digital printing can deliver solutions for such challenges,” said Santi Morera, general manager, HP Inc. Graphics Solutions Business. “Our customers benefit from solutions that help them differentiate and better serve their clients.”
Digital printing of packaging is a market expected to reach $20 billion by 2022.1 HP labels and packaging printing, enjoying double-digit growth, is the fastest-growing segment in the HP Inc. Graphics Solutions Business. 2
HP Indigo reaching new milestones
At the HP interpack booth in Hall 13 , HP Indigo is unveiling the HP Indigo Pack Ready Laminator commercial model, optimized for the HP Indigo 20000 Digital Press, allowing immediate time-to-market for flexible packaging. Now commercially designed, the laminating system will be manufactured and supplied by Karlville. Customer beta testing of the laminator is scheduled for this summer. First units are to ship by the end of the year.
HP also announced new substrates for the HP Indigo 20000 and 30000 digital presses, as well as new white ink offerings for the HP Indigo labels and packaging press portfolio, for expanded possibilities and higher performance.
The 762 mm HP Indigo 20000 Digital Press for flexible packaging, labels and shrink sleeves now supports printing on aluminum and polyethylene, new substrates that expand packaging solution offerings.
