HP Concludes “Demand More” Customer Event in Delhi

Hewlett-Packard India showcased its latest range of LaserJet products and solutions at a special event for its customers in government, SMB and Enterprise segments, and key channel partners...

The HP ‘Demand More’ event showcased the latest range of M500 & M600 LaserJet Printer Series, along with the M4555 MFP Series, which bring a new era of efficient and effective printing to government and business customers. The event was attended by more than 500 HP customers, who also witnessed live demonstrations for various HP technologies and applications including HP ePrint, AirPrint™, Secure Printing, Color Access Control.

Speaking on the occasion, Nitin Hiranandani, Director, LaserJet Enterprise Solutions, HP Imaging & Printing Group said, “Our latest range of enterprise LaserJet solutions embody HP’s commitment to innovation and a deeper understanding of our customers’ needs. The new printing solutions deliver industry-leading reliable performance, unsurpassed print quality and environmentally-friendly features and are designed specifically for government organizations and businesses on a high growth curve.”

HP’s Printing Solutions for SMB and Enterprise Customers showcased at the event are:

• HP ePrint: Enables consumers and SMB customers to print from virtually anywhere by simply sending via email their desired prints directly to any ePrinter, without installing drivers, from any email-capable mobile device including a smartphone, laptop or tablet computer.
• AirPrintTM- While HP ePrint operates through the cloud, AirPrintTMenables Apple iPad, iPhone and iPod touch customers using iOS 4.2 and higher to print wirelessly from select applications and native programs. It does not require any set up or downloads.
• HP Secure Printing- It makes sure that the transfer to paper is not the weakest link in the protection of sensitive data.
• Color Access Control- Allows SMB and enterprise customers to instantly enable, define, lock-out and monitor color usage in workgroups.

HP also delivered a live demonstration of its new Mobile Authentication service, which allows easy authentication of an original HP toner cartridge through a smartphone app, which can quickly scan a QR code on the cartridge packaging and query HP’s servers for the authentication. The Mobile Authentication app builds on HP’s state-of-the-art security labels on its original cartridges and is a quick and convenient way to identify original toner cartridges from a counterfeit.

“The new HP Mobile Authentication service is designed to help protect our customers from counterfeit printing supplies. We are committed to protect our customer’s interest while safeguarding and strengthening the brand HP,” Mr. Hiranandani added.