K7 Computing had an eventful year and has begun the New Year on a good note with the launch of new security products which it wants to take to the masses using its distribution Sakri. J. Kesavardhanan, CEO, K7 Computing, outlines his company's plans.
A.Overall 2014 had been an eventful year for K7 Computing. Our company’s revenue touched $10 million in 2014. We launched a new security product exclusively to protect android mobile phones from emerging malware and online threats. K7 security products consistently passed rigorous testing certifications such as VB100 and Av-Test Comparatives and produced immersive results. K7 Ultimate Security X5 and K7 Ultimate Security X3, a special product range was sold exclusively on Snap deal. We have had a good year with many new successful initiatives.
A.Our channel partners have been an active part in our growing success story. They promote our products and help in market penetration. Resellers and distributors have wider access to influence customers who have no clue about current market and trending technologies. In 2014, from the total channel partners, 25% of them were newly embraced to the K7 channel partner fraternity. We are sure they will help us achieve better market reach.
A.K7 Computing kicked off 2015 with a brand new partnership and launch of two new products – K7 Total Security and K7 Internet Security. These products will be our building blocks to secure a large segment of new customers this year. Sakri IT Solutions is our new national distributor, a Pune-based 200 crore group. There is definitely going to be new strategies, product promotions to take our brand forward much intensive this year. We will be rolling out more new, advanced security products especially targeting the enterprise sector. We are all set to move the market and take the top slot of anti-virus product in India this year. Presently, we do 10% of bundling business; we are looking to grow this base by partnering with broadband provider.
A.We have always enjoyed global presence, leading in India and Japan. We have 250 tier-2 partners in 100 towns and strong 20,000 tier-3 channel base. The new partnership with Sakri is expected to bring brand recognition and widen the partner reach in tier -2, tier-3 and tier-4 cities.
A.K7’s channel partners have a lot to stay motivated. Not only do our channel partners gain handsome margin, they also enjoy the added perks of being associated with K7 Computing. Our reward redemption channel partner program, K7 Virus Hunters offer attractive rewards for the volumes of sales turn over. Our channel partners have always benefitted from numerous lucrative schemes, incentive trips and much more. Every year our top performing channel partners are taken on exotic oversees trip.
