“GST Gave us The Biggest Ever Jump in Sales in 2017”

May, 23, 2018

GST implementation gave huge opportunity for IT players in India especially who were already there in offering tax and ERP solutions to Indian companies. BUSY remains one of the key vendors, who took this opportunity quite seriously and succeeded in enhancing overall market share in Year 2017.  Rajesh Gupta, Co-founder and CTO, BUSY Infotech Pvt Ltd. shares his entire strategies with DT which helped him in growing their revenue.

DT: What have been the crucial milestones of your company during year 2017?

Mr. Rajesh: Year 2017 holds huge achievement for our business as we successfully upgraded lakhs of our existing customers to our new GST compatible product. With great expertise in this domain, we are able to add thousands of new customers in two months.

DT: What were the major challenges for your company? How do you fought those challenges?

Mr. Rajesh: Migrating lakhs of customer to new GST regime was huge challenge. It almost became a war like situation. But our better planning in advance and excellent execution helped us in overcoming these challenges. Main challenge was to handle the sudden inflow of lakhs new users both in terms of sales and support.  To handle this situation, on one side we worked for extended hours for two months and on another side we expanding our team and infrastructure.

DT: How GST changed your business affair in year 2017? What were your preparation to adopt this biggest tax reform?  

Mr. Rajesh: GST gave us the biggest ever jump in sales in 2017.  Our revenue grew almost 3-4 times.  Our preparation started around a year back when we incorporated GST features in our product.  Once the product was ready, we came up with program to educate our customers about this historical change in entire tax ecosystem. We successfully concluded hundreds of end user meets and road shows to educate user about GST and BUSY.

DT: What's your channel strength currently in India? How do you plan to boost channel strength in year 2018?

Mr. Rajesh: Channel holds significant role in our business. As of now our channel strength is around 350 across India. We keeps on working to strength our channel presence.Our business development team is alwayson lookout for new channel partners in unrepresented territories. Our ultimate goal is to boost channel presence which will further help us in serving more customer.

DT: How do you assure your customer excellent service support? What are your investment plan to enhance service support infrastructure to cover entire India?

Mr. Rajesh: Support to customers is primarily provided by our channel partners who are close to customers.  All our channel partners have well trained customer support team which ensures timely support to customers.  We also have our own back end support team which provides telephonic and email support to users.  This support team has grown upto 3 times in past 6 months and we expect to grow it further in coming times.

DT: Please share your current revenue and market growth rate. What is target for year 2018?

Mr. Rajesh: This year we expect revenue INR 60-70 crores which is almost 3-4 times to our last year’s revenue.For 2018 we expect the revenue to remain same as of 2017.

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