Galaxy S10 Line Helps Samsung Consolidate Premium Segment Leadership in India

Galaxy S10 Line Helps Samsung Consolidate Premium Segment Leadership in India

Samsung India has received phenomenal response for its recently-launched Galaxy S10 line of flagship smartphones. Samsung, India’s number 1 smartphone company in the premium segment (>Rs. 30,000), has consolidated its leadership on the back of strong sales of Galaxy S10 line.

According to data from GfK, which captures retail offtake and not shipments, Samsung had 76.5% volume market share and 77% value market share in the >Rs 30,000 price segment in March. Three out of four smartphones sold in the premium segment during March were Galaxy S10 smartphones.

Galaxy S10+ also helped Samsung consolidate its market leadership in the January to March 2019 quarter (Q1). Samsung had 68.9% volume market share and 65.9% value market share in the first quarter of 2019, according to GfK data.

“With Galaxy S10, we offered consumers an incredible experience that is tailored to their everyday needs. Galaxy S10’s industry-first features have been well received by our consumers and it’s no surprise that we have consolidated our number 1 position in the premium segment. I would like to thank all Samsung fans. We will continue to listen to you and delight you,” said Aditya Babbar, Director (Mobile Business) at Samsung India.

Galaxy S10 smartphones come with many next-generation features such as Infinity-O Display, versatile Pro-Grade camera, Wireless PowerShare and in-display Ultrasonic Fingerprint Scanner (only on Galaxy S10+/S10).  

To delight our consumers, we announced irresistible offers on the world’s best premium smartphone – Galaxy S10 recently.

  1. Galaxy S10e can now be bought at Rs. 46,990, thanks to an instant cashback of Rs. 5,000 and a cashback of Rs. 4,000 via HDFC cards.
  2. Galaxy S10 (128 GB) comes with instant cashback of Rs. 5,000 and an additional cashback of Rs. 6,000 via HDFC cards.
  3. Galaxy S10+ buyers can get an upgrade bonus of Rs. 9,000 in addition to Rs. 6,000 cash back via HDFC cards.

Related Stories

No stories found.
logo
DIGITAL TERMINAL
digitalterminal.in