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“ESET Technology Alliance Protect Businesses by Providing a Range of Complementary it Security Solutions”

May, 21, 2018

Security threats always remains a challenge for Enterprise & SMBs. With growing cyber-attacks, they are much worried about securing their digital journey. When it comes to deploy security solutions, they find many brands in the market but there are very few brands who offer latest and advanced form of security solutions. ESET, Industry-leading IT security software and services for businesses and consumers worldwide, recently introduced their ESET Technology Alliance solutions for Indian market through Sakri IT Solutions, National Distributor for all range of ESET security solutions.  Satish Mantri, Vice President, Sakri IT Solutions interacted with DT and shared the unique security features ESET offering for Enterprise & SMBs establishment in India.

DT: How do you assure better security solutions for large enterprises?

Mr. Satish: We have recently added ESET enterprise and technology alliance solution to boost our presence in enterprise segment also. ESET Technology Alliance aims to better protect businesses by providing a range of complementary IT security solutions. ESET can provide powerful yet flexible solutions that can meet the growing security needs of enterprise. The solution creates an advanced layer of protection for organizations, governments, and the critical infrastructure sector, while also providing rapid detection and response to security breaches and other incident types. This solution offers:

Data Encryption - Our simple-to-use encryption service for companies large and small. Allows you to meet data security obligations by easily enforcing encryption policies, while keeping productivity high

Two factor authentication - Provides powerful two-factor authentication that makes access to your company network and sensitive data safe, but hassle-free.

Data loss prevention with Safetica - Safetica protects you from expensive data leaks and unnecessary personnel costs

Flexera® - Corporate Software Inspector - Flexera® - Corporate Software Inspector

Network Traffic Analysis GREYCORTEX MENDEL helps enterprise, government, and critical infrastructure users make their IT operations secure and reliable.

ESET Threat Intelligence Services

DT: How do you see the security challenges for SMBs in India? How do you assure to offer best security solution for them?

Mr. Satish: Technological innovations and their use in 2017 have produced remarkable possibilities in the digital world, while   also exposing users to new kinds of threats. This year we have seen cybercriminals focus their attacks on sensitive and private information. 2018 is the year users need to increase their awareness of cyber threats and manage their digital world more responsibly. With the new ESET SMB product line aimed at SMBs, and we have consciously decided to increase channel focus on B-, C-, and D-class cities. There is an increased interest from partners in smaller cities after they saw our value proposition as a security player in metros.

DT: What will be your key marketing strategy for SMB & enterprise market segment? 

Mr. Satish: We also have prime focus on the promotion of SMB and Enterprise solution. India has the highest internet user’s approx. 550 million. Due to this trend, there is a demand for quality cyber protection where ESET Security Solution will have better fitment and we will try to position ESET Security Suites in top 5 AV vendor in India. At the operational level, there will not be much difference in the way the interactions work in the channel ecosystem. We will continue to add more people as we are on an expansion spree. The focus on partners will continue with more emphasis to reach more locations

DT: What are the major challenges for distribution business in India?

Mr. Satish: The main challenges today is competition for getting the right distribution channel because when it comes to finances most of the people who were into distribution are moving out of distribution now. The distribution channel is dwindling by the day so you have to find the right channel and you have to concentrate on the channel that is left for you. Due to these challenges, big channel houses are moving out of distribution business now. Partners are also moving into online because they are interacting directly with the end customers. Overall, we always look to work with right set of partners who are moving in value chain and diversifying their business into various verticals.

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