“ESET Is Focused On Strengthening Its Enterprise Portfolio In 2019”

By: DT News Network
March, 27, 2019

Over three decades ESET have been helping people to protect their digital worlds. From a small, dynamic company they have grown into a global brand with over 110 million users in 202 countries and territories. Many things have changed, but their core aspirations, philosophy and values remain the same – to help build a more secure digital world where everyone can truly Enjoy Safer Technology with the help of ESET security solutions. Parvinder Walia, Sales & Marketing Director, Asia Pacific & Japan, ESET will be making all efforts in this new year to spread ESET reach much deeper in the market. Mr. Walia shares his insights on security threats and product plans with DT.

DT: How has been the year 2018 for you?

Mr. Walia:We have had a great year in 2018 as we continued our mission to lead the growth across the market. ESET had introduced several new products globally. One of the most important products was for the SMB segment – Cloud Administrator, which manages network security via cloud. We also introduced the next generation of Endpoint Security solutions and the security management centre. As for consumer products, we launched ESET Consumer 2019 Edition with improved protection and faster installation for users. Apart from product releases in 2018, ESET also received various industry awards in 2018, such as being named the only ‘Challenger’ in Gartner’s Magic Quadrant, and a ‘Leader’ in the ‘Forrester Wave’ report for ESET Endpoint Security Suite.

DT: What are the cybersecurity trends for 2019?

Mr. Walia:Cases of cryptocurrency mining and cryptojacking will continue to grow in 2019, as attackers target smart devices and home assistants. In 2018, India saw numerous investors and consumers become the target of cryptocurrency scams. There has been an increase in the adoption of cryptocurrencies, as well as a steady rise in the number of devices connected to the internet. This could also mean that smart devices and homes assistants become the entry point for attackers to build cryptomining farms in 2019. Cyberattacks specifically designed to attack IoT devices, such as automated scripts that exploit vulnerabilities in connected devices, will become more frequent.

The second trend would be issues around data privacy and protection. This came sharply into focus in 2018 following a number of high-profile cyberattacks, data leaks and privacy missteps, as well as the implementation of GDPR. In India, reports have shown an alarming increase in data theft paralysing local businesses and government institutions. Given the spotlight on data privacy, companies who fail to protect customer data could potentially end up on the losing side.

DT: What is your overall roadmap to escalate your growth further in CY 2019? On what products/solutions you will be focusing in 2019?

Mr. Walia:For 2019, ESET is focused on strengthening its enterprise portfolio, and will be introducing Endpoint Detection and Response (EDR) products to the India market this year.  As organisations are moving ahead with their digital transformation journey, they will require best security solutions to secure their digital assets. This itself has great opportunity waiting for us. So our focus will be to work closely and take a lead in this huge market.  We also have excellent product plan for consumer segment. We will also be releasing Consumer 2020 Edition security suite very soon to help customer secure them from security threats.

DT: What are your suggestions/advise to policy makers to counter any existing business challenges in ICT market?

Mr. Walia:We want to achieve a state whereby ICT providers, businesses, and policymakers are not working in separate silos, but synergistically. Governments and businesses need to set the example by rolling out robust, comprehensive cybersecurity led by qualified professionals. Policymakers can partner with cybersecurity vendors to conduct employee training programs and businesses can support these initiatives through training for their IT staff to upgrade their skills.



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