Corsair has registered a steadfast growth as the company launched more than 100 products in 2015. The company is bullish to further reach and increase presence in different parts of the country. DT seeks more details from the company. M A Mannan Country Manager Corsair Memory India shares his company’s upcoming plans.
Q. How did the year 2015 fare for Corsair?
Considering the consolidation in progress across the IT industry, Corsair has grown leaps and bounds in 2015 in terms of our market share. As a company we have grown by 20% YOY which is quite encouraging in present economic situation. The strength of our R&D has helped us to understand the pulse of the consumers and launch new products according to their needs which indirectly made us a successful enterprise. We have seen competitors cut back on innovation and new product launches. In 2015, Corsair launched more than 100 new products. This has been the base of our continued success and our competitive advantage over our competitors.
Q. What makes consumers or partners trust your brand?
Corsair is the most trusted brand in the segment as our products speak for themselves. We design every products in-house and the design is a result of listening to our dedicated consumers. Their needs and wants are put into action for the product development and that’s the reason for the base trust in consumers for Corsair brand. Our products are best in their class in terms of their features which compliments directly with the consumers needs. In addition, we back up our trust with a comprehensive after-sales service policy.
Q. What's your opinion about Government of India's 'Make-in-India' program?
As a developing country we should promote “ Make in India” to be self-reliant and help generate employment to crores. The Make in India concept should be implemented and strongly supported and the government should go out of the way to ensure this concept is a success. Government needs to take strong steps to amend the present rules to accommodate MIA and make it a success. Only then we can think about growing our economy at par with China. The concept is excellent but the execution needs to be improved.
Q. What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?
Government should seriously look into the existing rules and regulations and amend to make business easier for everyone. First step to promote is to lessen the customs duty on raw materials and start assembling products in India which will help the business ecosystem. The Make in India program is difficult as raw materials are taxed even more heavily in certain cases than the finished product. This makes it impossible to consider a Make in India project.
Q. How does the channel help you to reach out to your potential customers?
The channel is the medium through which we communicate with our customers. They are the backbone of Corsair as they promote and represent our brand. Every city has 2-3 partners who sell technology and we align with them strongly and make them Corsair dedicated partners as we are not interested in box movers.
Q. What is assurance you would give to your customers?
Corsair offers the best service in our segment. We have a third party service center Kaizen Infoserve which has 22 branches across India to cater to our esteemed clients. We strictly follow a turnaround time of less than 10days to replace the defectives.
Q. What's your roadmap or strategy for the year 2016?
2016 will be the year to watch out for Corsair. As we are expanding our product portfolio and lots of new launches which is Asia specific products. We have made a name for ourselves in dram segment and are striving hard to create a brand image for Corsair in components like PSU and Case.
Q. What are your current revenues? What are your projections for the year 2016?
India had a units growth of 40% YOY against 2014 which is quite encouraging in the difficult markets. We plan to grow in 2016 with the launch of more Asia specific products as well as an expectation that India starts to jump more.
