“Security On The Cloud”

“Security On The Cloud”

Securing the user and the multiple devices they use through to the network level and on to the cloud is the cornerstone of Trend Micro's approach in 2015. Dhanya Thakkar,MD, India & SEA, Trend Micro Said that The company will be working with strategic partners and systems integrators to help deliver end-to-end security strategy and protection.

Q.How do you rate the year 2014 for your company?

A.At the AWS Summit 2014, Trend Micro announced new initiatives to help organizations fulfill their shared security responsibilities for protecting data and applications within their deployments on AWS.

Trend Micro announced its collaboration with HP that combines Trend Micro Deep Discovery, a critical capability of the Trend Micro Smart Protection Platform. Trend Micro announced the latest enhancements to the Trend Micro Smart Protection Platform, building upon a set of unified threat defense capabilities.

At the Mobile World Congress, Trend Micro revealed a set of solutions to fight against the unprecedented array of cyber attacks that continually victimize individuals and enterprises via mobile platforms.

Trend Micro was named a leader in the Gartner Magic Quadrant for Endpoint Protection Platforms – a position it has held every year the report has been published.

Q.In what ways did the channel help you steer your business forward?

A.The channel is the major way for us to grow, especially with the Small-to-Medium-sized Business (SMB) channel, which increasingly provides the breadth and depth of the IT security landscape.

Our enterprise partners are a major focus, as they are a strategic market for Deep Discovery and Deep Security, which is why we have developed our Partner Program to help Enterprise Partners to focus on specializations.

Q.What will be your go-to-market strategy in 2015? How different would it be from 2014?

A.Trend Micro is working hard to help clients reduce cost and complexity and to provide industry leading security protection.

Securing the user and the multiple devices they use through to the network level and on to the cloud is the cornerstone of Trend Micro's approach. We will be working with strategic partners and systems integrators to help deliver end-to-end security strategy and protection.

We are continuing to recruit quality SMB and enterprise channel partners, while also increasing the efficiency and effectiveness of our existing channel partners.

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.Trend Micro provides enhanced local support to all its Bronze, Silver, and Gold customers. We are continuing to significantly enhance our technical support for the region, in order to satisfy the growing demands from our customers.

We are continuing to recruit quality SMB channel partners, while also increasing the efficiency and effectiveness of our existing channel partners, especially in the SMB sector. This enables us to generate sustainable growth and revenue flow.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.Trend Micro’s has launched Global Partner Program in the year 2014 to enhance the productivity and profitability of its more than 50,000 channel partners by enabling them to quickly and fully capitalize on the growing market for Trend Micro security solutions. By combining the best elements from its regional and award-winning North American partner programs, Trend Micro now offer a new and globally aligned program. Roll out of the new program will be completed in Q1-2015.

After a comprehensive evaluation of our programs, we’ve applied best practices from around the globe to establish a common structure for a single, more cohesive program that can help our partners drive sales like never before.

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