Dell EMC announced the official launch of the integrated Dell EMC Partner Program, built from the ground up while preserving the best of two world-class legacy programs.
The program establishes one extraordinary new program that addresses the needs of partners today and into the future. Developed in collaboration with partners globally, the program’s primary tenets are to be simple, predictable and profitable.
“Global business is rapidly changing as more and more customers prioritize investment in digital transformation. Dell EMC and its partners are uniquely positioned to help customers through this evolution,” said John Byrne, President, Global Channel, Dell EMC. “Dell EMC provides vast opportunities to our partners through an industry leading portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Program, provides the support and programs for partners to excel.”
Byrne explained, “We’ve diligently designed the Dell EMC Partner Program to be the most desirable program in the industry. We are truly providing the means and the opportunity along with the recognition and profitability that our partners want and deserve. We’re ‘all in’ with our partners and invested in their success.”
“Channel partners, system integrators and distributors play a critical role in empowering Dell EMC’s customers on their path towards Digital Transformation. Built on three core tenets – to be Simple, Predictable and Profitable – the new Dell EMC Partner Program will ensure all partners are adequately equipped to stay relevant in a fast changing market place and achieve profitability, growth and success. We believe the new partner program will further catalyse our go-to-market strategy and growth of the business as we seek to become the industry’s most trusted advisor to our customers.” - Anil Sethi, Vice President, Channels, Dell EMC India.
Program Tiers and Special Status
The new program tiers, developed to elevate Dell EMC Partners over competitors and establish a clear path to level-up, include Titanium, Platinum and Gold, as well as a new status level within the Titanium Tier, Titanium Black.
Benefits to solution provider partners include generous rebates focused on profitable behaviors such as driving new business, service sales (inclusive of consulting, deployment, support and education services), training participation and selling the full portfolio. As a partner progresses their tier, their benefits increase.
The Titanium Black Status is an invitation only, special designation created to strengthen the relationship with partners who are extremely aligned with Dell EMC.
The unified program embraces the entire Dell EMC partner ecosystem, inclusive of solution providers, cloud service providers, strategic outsourcers, OEM partners, systems integrators and distribution partners. The program includes unique tracks with specific advantages and incentives that align to a particular partner type and attained tier designation.
As part of this full ecosystem strategy, included as well is the “Powered by Dell EMC” brand program for those businesses that embed Dell EMC technologies into the marketplace.
“Dell’s new integrated program will provide Arrow’s global reseller and system-integrator ecosystem with opportunities to deliver greater customer value and increase profitability,” said Benjamin Klay, Vice President, Infrastructure Systems Group for Enterprise Computing Solutions, Arrow Electronics. “Dell EMC is helping to differentiate itself with an expansive portfolio of value-added solutions and a demonstrated commitment to listening to the needs of its partner community.”
