Konica Minlota

Daiwa Launches ‘India Bole Daiwa’ Marketing Campaign

March, 28, 2018

Daiwa TV announces the first leg of its Marketing Campaign ‘India Bole Daiwa’.As a part of its ongoing branding endeavours and marketing initiatives in B and C-class towns, Daiwa has unveiled its outdoor campaign exclusive to its newest range of TV and Washing Machines.

The Campaign is further supported with 360-degree communication which will sprint across digital, print and retail promotions.

The genesis of the campaign is from the very ethos of Daiwa. The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Daiwa that aims to bring the most affordable Technology, designed exclusively for Indian audience at the most potent prices. Taking some ideology further, the Campaign ‘India Bole Daiwa’ reflects the trust the brand has earned from consumers especially in Tier II and Tier III markets. The high-octane marketing campaign has been designed to penetrate into new markets with Daiwa’s brand legacy.

Daiwa shall begin with the Punjab Market followed with the rollout of complete 360-degreeapproach to the messaging in other parts of India. The company has already engaged in ATL and BTL activities with Road Shows, Display, Engagement Activities in Mall, Radio shows to maximize its reach. The displays are done within a distance of 40-50 kms from the product availability/service centers, so as to have easy touch points for buy as well as servicing. The Brand has also engaged in several associations with events happening at a local level.

Speaking on the campaign, Mr. Arjuun Bajaj – Director, Daiwa shares, The Campaign is influential in revitalising brand recall and act as a catalyst to several other activations. We have currently begun with Punjab, and will soon map the exercise to other major towns also in next two months”

“The campaign, “India Bole Daiwa” reflects the cumulative confidence and affinity of Indian customers in the brand and the brand’s unwavering commitment to stand true to its vision”, he further adds.

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