D-Link Eyes Big on IP Surveillance market

D-Link Eyes Big on IP Surveillance market

D-Link - the end-to-end networking solutions provider for consumers and businesses, makes a strong foray in this highly competitive segment & has made extensive plans, to establish itself as a prominent player in IP Surveillance domain.

“IP video surveillance is a key business tool for ensuring smooth operations, general security, preventing loss & controls mischievous activity. It is steadily emerging as one of the most compelling investment areas, creating a whole new market for networking resellers and integrators. However at present a very small number of the Networking partners in India are focused on surveillance segment. This can be attributed to various reasons like lack of expertise and know how on surveillance solutions design, implementations and other technical knowledge etc. Therefore, there is enormous opportunity for all networking partner’s as well as vendors that is still to be explored, and in-turn add to their revenues & at the same time be part of the new age technology growth” said Tushar Sighat, CEO – D-Link (India) Limited.

While huge investment is being made for deployment of effective surveillance system, it is also interesting to see that IP Surveillance is quickly gaining significant ground over conventional analog closed circuit television security camera, for reasons of both performance and cost-benefits. So in addition to the security concern it is also the simplification of market in terms of technology adaption compared to what it was few years back that has resulted in increased adoption of Surveillance in India.

Commenting on the company strategy Sanjay Sehgal, AVP – Enterprise Business said “Channel partners are already providing varied networking solutions to their customers like routing, switching, cabling etc. So for them it is just about taking that extra step & start offering IP surveillance solution to the same customer. While we will work with our existing partner base, we are also exploring tie-ups with partners and System Integrators for exclusive business partnerships. D-Link will extend its support to these partners in terms of adequate training to help them understand various aspects of Surveillance solution selling and other assistance needed from time to time. Our plan is to garner 40% of the market share in next couple of years & position D-Link amongst top three Surveillance brands in the country”

In order to concentrate on this special business segment, D-Link has formed a dedicated sales & solution support team offering customized IP surveillance solution as per the customer requirement. D-Link is currently focusing on verticals like Government, Education, Retail, Travel, Manufacturing & is also working on large scale projects. Further the company is looking at mapping partners who will help them focus on this segment & these partners will be known as ‘Certified D-Link IP Surveillance Partners’. D-Link will soon be rolling out training & certification programs, which will fully equip partner to meet the consumer demand effectively in Surveillance space.

D-Link carries a complete portfolio of IP Surveillance products right from HD Consumer Cameras to IP66 certified High Speed Dome Outdoor Cameras along with Storage solutions and intelligent software thereby catering to all customer segments. D-Links’ IP video surveillance solutions offer distinct advantages for security requirements and differentiates it from other manufacturers present in the market today. With an eye for the future, D-Link IP Surveillance solution boasts the highest degree of scalability and can easily adapt to the existing IP infrastructure of the client. The advanced features such as highsecurity encryption, superb image quality, digital zoom, and remote accessibility – leverage the most cutting edge technologies available today.

D-Link is also focusing specifically on consumer space, as Surveillance these days is not restricted to businesses alone, and home surveillance has become a major concern for most these days. As a result D-Link will very soon be introducing its highly ambitious service called as 'mydlink’ – a simple application that will enable users to keep an eye on their home and everything in it. For this D-Link has also created a very comprehensive website. ‘mydlink’ is D-Links’ effort in making home monitoring a truly simple experience as can access live camera feed online through his/ her handled device or PC anytime-anywhere. All mydlink-enabled cameras can be viewed and managed online, thus enabling the consumer to enjoy the freedom of remote monitoring on his/her terms.

D-Link at present has a host of High definition IP Surveillance cameras that include Full HD Indoor dome cameras, Full HD Indoor Box cameras, HD Vandal Proof cameras and HD Consumer cameras. All these cameras are available all across India through D-Links wide network of National Distributors Ingram Micro & Redington and Business Distributors present across the country.

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