“Continue To Focus On Retail Channel”

ASUS India realizes the length and breadth of the country has a huge challenge for any company and feels that channel partners can only help reach to a market of this size. Vinay Shetty, Country Head, Component Business, ASUS India talks about his company’s channel plans.

A.2014 has been a year of satisfaction in terms of overall goals. We had a clear direction set in the end of 2013 which with the help of our Partners and team, we followed to achieve our goals.

A.I sincerely extend my heartfelt appreciation to all my channel partners to have walked with us in 2014 as in the past and understanding the vision that we shared with them. It is tough to have a synchronization on vision but with their patience and understanding about what we aspire, we all did a good job.

A.Asus as a brand has many product lines. Over the years innovation has been the backbone for meeting the user demand. We have products that are channel-focused and products that cater to different verticals. With the introduction of Vivo PC / mouse / gaming products we would continue our focus on our retail channel partners.

A.India is a diverse market with all of kinds of consumers. It’s not easy for brands to reach out to every corner of this country alone. We along with our partners are continuously working on to cover maximum ground so that the users can have easy access to our products.

A.Channel partners need to realize one thing that their value is by selling the product in the right way and not just by price. They have the potential to promote and push products that helps them make better profits. But in that process they also should think long term, as overhead keeps growing year after year and sustainability becomes a challenge.