Cheetah Mobile Inc. announced that the company has been selected as a Top 10 Chinese Global Brand Builder in this year’s BrandZ Top 50 Chinese Global Brand Builders Report, released by WPP and Kantar Millward Brown and in collaboration with Google.
The analysis rated Cheetah Mobile a ‘brand power’ score of 512, placing it No. 10 among 168 Chinese brands across 12 product categories. According to the report, innovation is the number one factor attributing to the growth of Chinese brands and is highest among millennial consumers aged 18–34 years.
“Cheetah Mobile is honored to receive a top 10 spot in this year’s BrandZ Chinese Global Brand Builders Report,” said Scarlett Xiao, Senior Vice President of Cheetah Mobile.” We look forward to delivering even more growth and innovation in 2018 through our continued focus on making the world smarter.”
The report’s research judged the strength of a brand from the perspective of overseas consumers in markets including the US, France, Germany, Spain, Britain, Australia and Japan. It uses BrandZ data, as well as Google search volumes and Google Surveys, to determine brand equity, with a score calculated by Kantar Millward Brown using an algorithm.
BrandZ™ Top 10 Chinese Global Brand Builders 2018
The complete BrandZ™ Top 50 Chinese Global Brand Builders 2018 report, charts and video are available here.
