“Channels Are Our Strength Partners”

“Channels Are Our Strength Partners”

NNR IT Solutions achieved 5 million revenues per month in the first three months of the year 2014. So it was a fruitful year for the company. They also established their presence in 48 cities through partners and direct presence. Jagannath Patnaik, CEO, NNR IT Solutions shares more details:

Q.How do you rate the year 2014 for your company?

A.NNR IT solutions started as a distribution house for Max Secure Antivirus in 2014 May and started our operations from July 2014. In the first six months we had seen good acceptability for our MaxSecure products in the market. We have now established as a major player in most of markets across India. We have our resident executives and managers across 38 cities in India. We have established direct distribution partners across India in 48 cities. We have seen good growth for us in the first six months capturing a decent market share. For me personally it is very satisfying as the numbers and revenue of about 5 million per month is achieved in the first three months.

Q.In what ways did the channel help you steer your business forward?

A.I strongly believe in channels and always have expressed that channels are our strength partners. Channels are the mainstay for us they help us in placing the product and reaching to the end customers especially in India. With our channel connect we could establish Max Secure as a challenger in the domestic market within 3 months. We have a strategy to help channels penetrate in to the market by having our sales and support persons across major markets in India.

Q.What will be your go-to-market strategy in 2015? How different would it be from 2014?

A.We have a three tier structure for channels, first Regional distributors and sub-distributors who act like our facilitators to enrol as many Elite partners as possible without causing any market conflicts and disturbances on price as well as stocks. India is still high on piracy and we intend to focus on the customers who use pirated / Free AV through our dealer strength. For this we have planned various BTL and ATL activities in the first half. We have channel schemes benefitting RD, Sub Disty as well as Elite partners. Even a small partner whose revenue is Rs 5000 per month can hope to be a part of immediate 5% cash back scheme and also participate in our long term schemes which will be announced soon.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.In my personal opinion channels are the backbone of Indian IT. We have seen of late a lot of talk around online menace. But I believe that this is a passing phase. Only thing channels need to do is change with time.

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