“Channel Partners Are Core To Our Business Growth”

By: DT News Network
March, 22, 2019

Unistal, the well-known Indian brands, has been committed to offer excellent software solutions for Indian customers.  Unistal solutions are already serving effectively to huge customer base across vertical. They are also about to launch the enterprise version of Protegent antivirus very soon. This will have many advanced features like Crash Proof, Port Locker, Activity Reporter, Locate Laptop and Sysboost to cater to the needs of the modern-day enterprises. This addition to their present portfolio will help us to tap the vast enterprise market.  Alok Gupta, Founder & Director, Unistal Systems Pvt. Ltd. shared more about his upcoming product and channel plans.

DT: How has been the year 2018 for you?

Mr. Alok: This has been a challenging year for us and we are happy to state that we are meeting them quite successfully. In year 2018, we have streamlined our plans and processes, executed them perfectly to attain successive growth. We are well on track to achieve our goals and are expecting to reach our estimated target of 50% year on year growth by the end of 2018. We are also leveraging the power of social media and online platforms to maximize our reach and boost our sales.

DT: How are you currently working with your partners to strengthen your market position?

Mr. Alok: Channel partners are core to our business growth and we are fully focused on expanding and building a strong channel ecosystem in India. We are leveraging these strong strategic partnerships to connect with our target customers as well as reaching out to new markets. With our regional distributors in East, West, North and South of India, we have a Pan India presence.

In order to reward Partners contribution, we roll out numerous schemes time to time. These various incentives and offers not only strengthen our relationship with the partners, but we also make sure that it will lead to mutual business growth and profits. Recently, we have launched one such scheme in October 2018, where we are offering our partners an exclusive 3N/4D Thailand trip. Partners have to purchase 11 boxes of Protegent Antivirus solution per month for 6 months and can stand a chance to win this trip. We aim to add more partners from our existing scheme to make Protegent a successful brand name.

DT: What is your overall roadmap to escalate your growth further in CY 2019?

Mr. Alok: We have very exciting plans for the year 2019. Apart from gearing up our sales, we are looking forward to expanding our presence in many untapped markets. Tier- II and Tier- III cities will be our focus apart from the metros. In these regions, we intend to connect with some new partners as well. We will also come up with many new schemes and offers for our existing and new partners.

Apart from the traditional sales model, we are making investments in digital marketing practices to reach our prospective customers directly. With new age digital practices, leveraging the power of social media and online platforms we are well prepared to utilize these mediums to maximize growth for our brand Protegent. With our online sales, we want to have our presence in every nook and corner of the country.

DT: What are your suggestions to policy makers to counter any existing business challenges in ICT market?

Mr. Alok: Technology is bringing the world closer and this presents a good opportunity for brands to expand their reach beyond boundaries and explore new markets, but at the same time, government policies can be a major hurdle in some places. The sanctions and strict policies by present US government have reduced the business scope for companies while increasing competition from China, Vietnam and Brazil is a major challenge for home-grown companies. The focus now should be a shift from on-site to off shore projects and a push from policy makers for home-grown companies will excite the businesses.  Search for alternate markets will be another challenge. Europe might be a viable option.

With the technology advancement, there is a constant need to update products & solutions as well as marketing & sales strategy to stand apart from the competitors. Training and developing new skills will be the key to survive in this fast-paced technology space. Also, policy makers need to come up with policies to help ease the process of doing business.



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