“Channel is our Window to the Consumers”

By: DT News Network
March, 09, 2017

For 2017, Doel International plans for hyper growth and to consolidate the current 6 categories of products which includes Bluetooth Speakers, Personal Wearable AC, Smart Watch, wearables, VR Box, Card Feature Phone & add new SKUs within these categories. Sudip De, Director – Doel International reveals more facts about the company.

DT: - What have been the key highlights of your company during the year 2016?

A: - 2016 has been a phenomenal year for Doel as we received an over-whelming response from the Indian market for our products. We pushed the boundaries in the Indian market in terms of product, marketing strategies as well as after-sales services. Based on consumer feedback, we began the year with the launch of VR and Personal AC (e -Scarf), which gave us tremendous opportunity to connect with our audiences in the Indian market.

DT: -What is the central force which keeps partners and consumers loyal to your brand?

A:- Product Innovation, versatility of product usage, new product concepts, ergonomic designs, value for money, quality epitome by service deliverables are the glue to consumerism. Doel delivers products that are standards-based, rightly priced, reliable and stylish. Doel’s focus is not on the short term gain but to build the brand slowly and gradually in the long run.

DT: -Do you think that Government of India’s ‘Make-in-India’ and ‘Digital India’ programs are seeing the light of day?

A: - Make in India is intended to make India a manufacturing hub of the world. It will surely create more manufacturing job for the masses, for the demographic dividend to not turn into a demographic nightmare. MNC brands in IT, Electronics and Mobility have put their feet on the Indian Geospace and this augurs well for India.

DT: - Since GST has finally been passed by the central government, how will it affect your business and the economy?

A: - It is indeed a superb reform. It will do a world of good to India, its businesses, its economy and to the public in general in the long run. This will ease the means to do business pan India. We are gearing up to welcome GST in 2017. We look forward to GST to consolidate business in various states.

DT: -How does the channel help you to reach out to your potential customers? What’s your channel strength?

A: - Channel is our window to the consumers. Pan India traditional channel helps us to reach to every nook and corner of the country. Doel being a channel oriented company works through Regional Distributors who in turn have the resellers and retailers in their distribution network. We also look forward to signing up a National Distributor soon. We keep educating and guiding our partners to adapt to new conditions, as today technology as well customer preferences are changing very fast. To sum it up, I would say our partners are an integral part of our business ecosystem & shall continue to be so. They are paramount to my business and their inputs play a vital role in deciding the roadmap. We’ll ensure that our products match the world class quality and service.

DT: -What’s your roadmap or strategy for the year 2017?

A:- For 2017, we plan for hyper growth and to consolidate the current 6 categories of products which includes Bluetooth Speakers, Personal Wearable AC, Smart Watch, Wearable’s, VR Box, Card Feature Phone and add new SKUs within these categories. We want to be available in at least 25 cities covering at least 1000 outlets. We will follow all the compliance standards and take extra efforts keeping long-term sustainability in mind.


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