Zebronics, a brand of Top Notch, witnessed a healthy growth in 2014 which it wants to repeat with its continued market strategy for the year 2015. Raejesh Doshi, Director-Purchase & Marketing, Top Notch Infotronix, reveals company's channel plans.
A.The overall market for our business remained upbeat during the year just gone by. The same was reflected in the channels.
It has been reported that 79% of the Indian population are either owning or using a mobile device. Nowadays, smartphones and tablets are becoming common, and these are not just voice-communications devices any more. With over 70% daily users of mobile internet being in the 20-34 years age group (source IAMAI), the young have taken to mobility in a big way being part of the technology driven digital generation. People are carrying their choice of music and videos in small portable devices, using social media on-the-go and generating or downloading rich media content all the time. Easy availability of internet has added to this factor.
A.The channel segment has been extremely responsive to the growing demand as mentioned, and very proactively looked for good quality products to satisfy their customers. We are extremely strong with the channel and there has been increasingly good acceptance of the Zebronics brand. We were greatly aided in our business by this recognition from the channel.
The growth of our brand is also aided by the fact that we are regularly introducing newer models into the market, leading innovating in terms of features, styling, new categories etc.
A.If there is one thing the channel and industry recognize for brand Zebronics, it is that we are prolific in launching exciting and innovative new products, always ahead of market in their category, while still maintaining the brand USP of value-for-money. In that strategic aspect, at least, this year, the strategy will be no different from 2014.
A.Top Notch has a very wide network of channel partners numbering over 12,000, where products under the Zebronics brand are available. These offer unsurpassed reach even into next-tier markets and are backed by more than 100 service locations spread across cities and major towns.
A.Last year (2014), we strengthened the brand visibility by recasting our well-known ‘zebra-stripes’ look with new colours that really stand-out. Furthermore, we have aggressively taken part in direct on-field activities such as in several schools and also participated in trade shows or roadshows – all to make our brand more recognizable, which ultimately helps the partners.
Besides, we have taken partner feedback very seriously and invested in dedicated R&D for better product quality, enhanced the service network and warranty backup with nearly 100 warranty centres, and priced our products in a way that aids in large volume offtake from partners.
We want to re-assure our partners that increasing awareness and brand presence for Zebronics will mean good times for the channel community.
