ASUS announced that it has won 15 prestigious 2017 iF Product Design Awards, setting a new record for the number of wins for the company in a single iF Design Award competition. Spanning three product categories – Telecommunication, Computer and Audio – the award-winning products represent the ASUS commitment to design innovation and engineering excellence. The award-winning products were selected from a competitive field of 5,575 entries from 59 countries.
Winners in the Telecommunication category were ZenFone 3 Deluxe and ZenFone 3 Deluxe View Flip Cover; ZenFone 3 and ZenFone 3 View Flip Cover; and ZenFone 3 Ultra and ZenFone 3 Ultra Folio Cover.
In the Computer category, award-winning products were the ZenBook 3 and ZenBook 3 Deluxe ultraportable laptops; the ZenScreen MB16AC portable monitor; the VivoMini VC66 Series of mini PCs; ROG GR8 II, the smallest gaming PC built for VR; the ZenBook Flip (UX360UA) convertible laptop; the ROG G31 Edition 10 gaming desktop; the Chromebook C202 educational computer; the Transformer 3 Pro (T303) and Transformer 3 (T305) detachable 2-in-1 PCs; the ROG XG Station 2 external graphics-card dock; and the Designo Curve MX Series monitors. ASUS Audio Pod won an award in the Audio category.
2017 iF Design Award Winners
ASUS ZenFone 3 Deluxe
ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 Series, and the world’s first full-metal smartphone with an invisible antenna design. ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, it has the world’s first Qualcomm® Snapdragon™ 821 Series processor, Adreno™ 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.
ASUS ZenFone 3
ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.2/5.5-inch Full HD (1920 x 1080) display with up to 600cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. The front and rear of the phone are encased in scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth. ZenFone 3 is equipped with a Sony IMX298 sensor 16MP camera with an ASUS TriTech autofocus system that automatically selects laser, phase detection, or continuous autofocus to achieve precise focus in just 0.03 seconds.
ASUS ZenFone 3 Ultra
ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) wide-view display and a wide 95% NTSC color gamut. ASUS-exclusive Tru2Life+ technology brings 4K UHD-TV-grade video processing technology to smartphones and optimizes every pixel in an image before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra is equipped with an extremely-high-resolution 23MP camera with an ASUS TriTech autofocus system that automatically selects laser, phase detection or continuous autofocus to achieve precise focus in just 0.03 seconds. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. Its high-capacity 4600 mAh battery provides long-lasting performance on the go and QuickCharge 3.0 technology provides rapid recharge times.
ASUS ZenBook 3 Series: ZenBook 3 and ZenBook 3 Deluxe
The ASUS ZenBook 3 Series, which includes ZenBook 3 (UX390) and ZenBook 3 Deluxe (UX490), is designed to deliver unprecedented performance. ZenBook 3 is the next-generation ZenBook, and it has been completely redesigned with a gorgeous, ultra-sleek 11.9 mm chassis that weighs only 910g. ZenBook 3 has a unibody design crafted from aerospace-grade aluminum alloy; a premium material that is 50% stronger than the standard alloy used in laptops, and featuring the signature ZenBook spun-metal finish. It is available in three exclusive colors, Royal Blue, Rose Gold and Quartz Grey.
ASUS ZenBook Flip (UX360UA)
ASUS ZenBook Flip (UX360UA) combines elegant sophistication with the convenience and versatility of a 360°-flippable display. The laptop, which is only 13.9mm thick and weighs just 1.3kg, has a stepless 360° any-position hinge — featuring a jewelry-inspired design — that allows it to be used as a traditional touchscreen laptop, a convenient tablet or any option in between. ZenBook Flip is incredibly powerful, with an Intel Core i7 processor, up to a 512GB SSD and 16GB RAM, so it sails through everyday computing tasks with ease. Its good looks are further enhanced by two sophisticated color options of Rose Gold and Mineral Grey.
ASUS ZenScreen MB16AC
Weighing just 800g and only 8mm thin, the 15.6-inch ASUS ZenScreen MB16AC is the world’s lightest and slimmest Full HD portable monitor. At 6.5mm, the bezel is 60% thinner compared to previous models, bringing a more expansive view without compromising the styling. ZenScreen MB16AC features a hybrid USB Type-C port that supports power and video transmission, and is compatible with any laptop equipped with a USB-C or USB Type-A port. ZenScreen MB16AC has an ultra-thin foldable smart case, which not only provides protection but also can be turned into a horizontal or vertical stand.
ASUS VivoMini VC66 Series
ASUS VivoMini VC66 Series is a range of high-performance mini PCs powered by desktop-grade 7th Generation Intel Core (Kaby Lake) processors with DDR4 RAM. The versatile VC66 and VC66R mini PCs feature 4K UHD display support and all-round connectivity with six USB ports, including one reversible Type-C™ (USB-C™) port plus HDMI, DisplayPort, DVI-D and serial ports for compatibility with displays, digital signage, point-of-sale systems and computing kiosks. The VC66 model is available in two configurations: it can be specified with one M.2 solid-state drive (SSD) plus two 2.5-inch hard disk drives (HDD) or SSDs, or with one M.2 SSD, one HDD/SSD and a 2.5-inch optical disc drive.
ROG GR8 II
ROG GR8 II is the smallest gaming PC built for VR, and has the most advanced graphics in its class — offering full-on performance with a desktop-grade ASUS-customized NVIDIA® GeForce® GTX 1060 GPU, 7th Generation Intel Core i7 processor, and 32GB DDR4 memory. The PC is housed in a tiny 4-liter chassis powered by up to a 7th Generation Intel Core i7 (Kaby Lake) desktop-grade 65W processor and 32GB of DDR4 memory, and can run the latest AAA gaming titles smoothly. The graphics card outputs to two HDMI ports — resulting in a VR-friendly design to hook up to both a VR headset and display simultaneously.
ROG G31 Edition 10
ROG G31 Edition 10 is a special-edition desktop PC designed to commemorate the ROG 10th anniversary. It features a compact, 20L chassis, one-click CPU overclocking, and NVIDIA GeForce GTX 1080 graphics with 2-way SLI for the ultimate 4K UHD gaming experience. It has a futuristic design with Mayan-inspired markings and ROG-exclusive 3D Vapor Chamber thermal technology with dual hidden airflow channels that help keep the system cool and quiet. A dedicated ESS audio DAC and amplifier headphone jack delivers hi-fi-grade audio to a gaming headset.
ASUS Chromebook C202
ASUS Chromebook C202 is a lightweight, ruggedized Chrome OS computer for education, developed to meet the daily rigors of intense usage by both students and teachers, inside and outside the classroom. It is designed to be durable and easy to maintain, featuring two strategically placed grips to provide better traction, a comfortable, spill-resistant keyboard and reinforced rubber-wrapped protective guards to reduce the impact from any accidents. Chromebook C202 delivers excellent ergonomics with its anti-glare display that reduces distracting reflections, and with up to 10 hours of battery life students can get through a full school day on a single charge. ASUS Chromebook C202 is tough enough to withstand the daily rigors of classroom use, and combined with its hassle-free serviceability it helps schools and colleges to minimize downtime and maximize learning time.
ASUS Transformer 3 Pro (T303)
ASUS Transformer 3 Pro (T303) is a detachable 2-in-1 PC and the world’s most versatile PC, which combines unrivaled performance with incredible portability to create the ultimate mobile device for work and play. Transformer 3 Pro is powered by an Intel Core i7 processor and has up to a 1TB PCIe® x4 ultra-fast SSD and 16GB of high-speed RAM for the ultimate performance. Its reversible USB-C connector supports USB 3.1 Gen 2 devices, and also incorporates Thunderbolt™ 3 for unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. Transformer 3 Pro also comes with USB 3.0 and HDMI ports for convenient connectivity.
ASUS Transformer 3 (T305)
ASUS Transformer 3 (T305) is a stylish, ultra-slim and compact 2-in-1 PC that provides users with the ultimate mobility, total convenience, and amazing expandability. Precision-crafted from aluminum, Transformer 3 weighs just 695g, is only 6.9mm thin, and has smaller dimensions than a sheet of A4 paper. Its compact and elegant design is accentuated by diamond-cut edges and an exquisite spun-metal finish. Transformer 3 has a beautiful 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi for pin-sharp, detailed images, as well as 450cd/m² brightness and a color gamut of 121 percent sRGB for rich, vibrant colors.
ROG XG Station 2
ROG XG Station 2 is an external graphics-card dock that turns a Thunderbolt™ 3-enabled laptop into a VR-gaming powerhouse by increasing its graphics performance by more than ten times (10X). An internal 600W 80PLUS Gold power supply supports the latest NVIDIA GeForce GTX and AMD Radeon™ graphics cards. The Aura RGB lighting can be synchronized with compatible ROG Strix graphics cards so gamers can express their personal style. ROG XG Station 2 is easy to connect and can be unplugged without restarting the laptop, and it includes four USB 3.0 ports and a gigabit LAN socket for extended connectivity and convenience.
ASUS Designo Curve MX Series
The latest generation of ASUS Designo Curve MX Series monitors includes the ASUS Designo Curve MX34VQ and the ASUS Designo Curve MX38VQ. The ASUS Designo Curve MX34VQ is a stylish 34-inch curved monitor with a frameless 3440 by 1440 ultra-wide QHD panel featuring an 1800R curvature for panoramic viewing. Every point on the 21:9 aspect-ratio curved display is equidistant to the viewer’s eyes, delivering an even more immersive viewing experience.
ASUS Audio Pod
The ASUS Audio Pod entertainment accessory is a Bluetooth® wireless or wired speaker system with four powerful speakers that deliver amazing 360° 5.1-channel virtual surround sound with rich, defined bass. It is the perfect companion for watching movies or listening to music on the go.
Prices
The Zenfone 3 is available at all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, TataCLiQ and in chain store – Sangeetha Mobiles. It is also available at all leading retail stores. It is priced as below:
The Zenfone 3 Deluxe is available at select Asus Preferred Partner’s retail outlets and all major Online Sales Portals. It is priced as below:
The Zenfone 3 Ultra is available at select Asus Preferred Partner’s retail outlets and all major Online Sales Portals. It is priced at INR 49,999.
ASUS ZenBook 3 is available across all Asus Exclusive Stories, offline and online retailers at a price as below:
Zenbook 3 – INR 113,990 (Core i5 variant, 8GB/512GB), INR 123,990 (Core i7 variant, 8GB/512GB, SATA3) and INR 147,990 (Corei7 variant, 16GB/512GB, PCIE G3x4)
ASUS ZenBook Flip UX360CA is available across leading retailers and Asus Exclusive Stores at a starting price of INR 46990
