ASUS Announces appointment of Bollywood diva – Sonakshi Sinha as the brand’s first-ever brand ambassador in India while launching new Zenfone Max. Sonakshi will be a part of ASUS’ digital campaign, #LiveUnplugged and has already appeared in the digital-only video for Zenfone Max - https://www.youtube.com/watch?v=QJ_QFCASSTQ. Portrayed as a Zenfone user in the video, Sonakshi has already started using the Zenfone Max as her primary device and can be seen documenting her experience on her social media accounts.
Elaborating on her association with the brand, Sonakshi Sinha said, “I am honored to be associated with a brand that believes in strengthening the ambassador’s trust in them. My association with ASUS, second one since the Zen Festival in 2015, is in sync with today’s audiences that #LiveUnplugged, consume digital content and make decisions online. The launch for Zenfone Max involved me trying the smartphone and sharing my experience with the team at ASUS besides being a part of the digital campaign.”
While she will continue to be a part of ASUS’ product launches, the association will also entail Sonakshi using ASUS products prior to their launch in India to strengthen her connect with the brand and infuse confidence in her communication with the users.
Speaking about the Zenfone Max, Sonakshi Sinha said, “Switching to Zenfone Max has completely changed my life. I spend lesser amount of time charging my phone and more hours clicking pictures, shooting videos, playing games and listening to music. Its sophisticated design ensures that I can use it for every occasion without having to worry about changing the way my phone looks.”
Commenting on the appointment of Sonakshi Sinha and the commencement of the digital campaign, Marcel Campos, Marketing Director – Mobile Division, India said, “The audience today is gravitating towards a digital life. Their personal lives and digital ones are influencing one another, making it important for us to be present on a medium that they frequent. Sonakshi’s grace, elegance and versatility makes her persona a perfect match for ASUS’ value system. Her robust digital presence, strong connect with the audiences and inclination towards technology will help us strengthen our communication process with a user base that is well-informed, savvy and believes in quality products.”
