ASUS Announces Availability of Zenfone 3 Deluxe & Zenfone 3 Ultra in India

ASUS Announces Availability of Zenfone 3 Deluxe & Zenfone 3 Ultra in India

ASUS announces the availability of Zenfone 3 Deluxe (ZS570KL) and the Zenfone 3 Ultra (ZU680KL) in India.

Launched at Zenvolution India in August 2016, the uber luxurious Zenfone 3 Deluxe is ASUS’ latest premium offering and is available in two variants – one with Qualcomm®Snapdragon™ 821 processor and 256GB Internal UFS, the other with a Qualcomm® Snapdragon™ 820 processor and 64GB of storage. Both smartphones come with 6GB of LPDDR4 RAM that offers extreme and formidable performance levels to match the demands of even the most intensive users. Launched as part of the Zenfone 3 range, the Zenfone 3 Ultra is one of the other flagship products from the range. The smartphone is the ultimate combination of high grade specifications and ASUS design engineering. Starting today, these smartphones will be available in select Asus Preferred Partner’s retail outlets and all major Online Sales Portals.

Commenting on the availability, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “With the Zenfone 3 Deluxe and the Zenfone 3 Ultra, we aim at revolutionizing the smartphone space in India. Launched to fit into our premium segment, these flagship smartphones are at the pinnacle of design and engineering, and seamlessly combine high-end features in an extremely luxurious form factor. The powerful processor of the Zenfone 3 Deluxe ensures that the smartphone is perfectly geared towards the needs of even the most demanding user. With the Zenfone 3 Ultra, multimedia enjoyment is taken to its peak level, with its high-end display and specially engineered audio/video technology.”

A true flagship model of the Zenfone 3 family, Zenfone 3 Deluxe truly embodies ASUS’ ‘Design Thinking’ philosophy. Combining a strong yet lightweight aerospace-grade aluminum-alloy unibody construction with an ultra-thin 4.2mm edge on the sides, and with the exclusive PureMetalTM technology, Zenfone 3 Deluxe is the world’s first all-metal smartphone with an invisible antenna design. Built to reflect ASUS’ ‘Zen’ philosophy, the smartphone offers unparalleled signal quality along with a stunning and elegant design.

With consumers now increasingly adopting smartphones as the ‘go-to’ devices for photography, Zenfone 3 Deluxe has an incredible front and rear camera, with 23MP at the rear and 8MP on the front, delivering crystal clear images in split second. Featuring the world’s first implementation of the Sony IMX318 Exmor-RS imaging sensor, the rear camera has a large ƒ/2.0 aperture and is equipped with 4-axis Optical Image Stabilization (OIS), which results in high-resolution, blur-free, and low-noise photos in almost any lighting condition. For an advanced video recording experience, the smartphone is equipped with a 3-Axis Electronic Image Stabilization (EIS) system that enables you to shoot super steady 4K UHD videos.

Apart from this, the smartphone also features the exclusive Pixel Master 3.0 technology, offering you more than 20 Camera modes that also includes a Manual mode bringing DSLR-like functionalities to a smartphone. To ensure super split-second photography experience, the device features the amazing ASUS TriTech auto-focus system that automatically selects between the 2nd Generation Laser AF, Phase Detection AF, and the Continuous Contrast Detection AF to provide an accurate and an instant 0.03-second fast focus time along with subject tracking. The Camera Lens is protected by a highly scratch resistant Sapphire Cover. All these features combined, make this smartphone a must have device for any photography enthusiast.

The Zenfone 3 Deluxe sports a 5.7-inch Full HD (1920x1080px) Super AMOLED display with a color gamut that exceeds 100% of the NTSC color space. The Super AMOLED display panel also ensures that you experience the deepest black ever seen on a smartphone display The smartphone features an ultra-thin bezel with a 79% screen-to-body ratio giving you maximum display area in a smaller smartphone body, with minimum bulk. The device is so ergonomically designed that it measures just 4.2mm at its thinnest edge, this makes the smartphone extremely easy and comfortable to hold in your hands

The smartphone also comes with a built-in fingerprint sensor that is perfectly and ergonomically positioned on the rear of the phone, sitting underneath the user's index finger, unlock the device in just a fraction of a second. The sensor also operates with moist fingers. Powering the device is a 3000 mAh Lithium-Polymer battery, and along with Qualcomm’s Quick Charge™ 3.0 technology, you can truly be on the go with superfast recharge times. For an excellent audio experience, the device is ‘Hi-Res’ certified, meaning you can enjoy high quality audio format playback that is 4 times better than the CD Audio quality along with the new and bundled ZenEar S which is tuned by DTS. Also, the device features a powerful five-magnet speaker coupled with the NXP smart amplifier that provides an extremely clear, loud, and high definition sound output.

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