Aircel announced the launch of an exclusive audio service that will provide variety of stories created by noted film maker Vikram Bhatt on the mobile. The captivating audio series will be narrated by the renowned filmmaker himself and Aircel subscribers will be able to access it anywhere, anytime by any phone, by just dialing 51515.
The specially designed audio series, aimed at all age groups,will go LIVE with ‘Krishna stories in Hindi and English, and will also be available in other regional languages very soon. Each episode of the Krishna stories will be of 16 minutes, distributed in three to four parts. Aircel subscribers will be able to enjoy these sticky stories for Rs.30/month or Rs.2/day. Shortly, the company will be introducing various genres of stories like horror, thriller, humour, amongst others to the series.
“Increasing supply and intuitive content have unleashed a consumer demand for more like never before. They value compelling and convenience in the content services – readily accessible across devices, easy to pay for, easy to find and on which they can hook on for a longer time. We are proud to associate with Bhupesh, Astro Buddy and noted filmmaker Vikram Bhatt, to launch this exclusive audio content - Roz EkKahani Vikram Ki Zubani”, said AnupamVasudev, Chief Marketing Officer, Aircel.
Renowned film maker, Vikram Bhatt, said at the event,“This is the first time I am creating content like this for mobile phone users. Today, mobile has become the palm of your hand and customers are looking for new and fresh content all the time. I am delighted to collaborate with Aircel to bring this exciting concept to the people wherein they will be able to hear me narrating various stories of different genres. To start with we will be introducing devotional episodes of stories of Krishna and his teachings.”
Astro Buddy Bhupesh Sharma, who partnered with Vikram Bhatt for this content, said, “We have been associated with Aircel for long now with our astrology products. When we conceptualized the idea of creating the audio series for mobile phone users, we thought of creating a content which is engaging, easy to use and is of high quality. We are grateful to Vikram to come on board with this concept and create interesting stories that can be enjoyed by all ages.”
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