“Aiming Specific Segments”

“Aiming Specific Segments”

Asia Powercom has always reached out to customers through its trusted partners and aims to do the same in the year 2015. It does not want to do too many things but wants to remain focused on its key strengths. Rajiv Shah, Director, Asia Powercom reveals his GTM and channel plans with DT.

Q.How do you rate the year 2014 for your company?

A.2014 was very important year and a milestone for us. We shaped our company with new boundaries where we grew the same. We launched many new product categories like Headphones, Music system, Bluetooth speakers, Portable speakers, Data cards and TV Tuner cards and expanded our product segment.

Q. In what ways did the channel help you steer your business forward?

A.We have been channel oriented company from day one. The channel partners have welcomed all our new products and have appreciated them too. So on this platform we would like to thank our esteemed partners for keeping confidence in us and we look forward for yet another growth year.

Q. What will be your go-to-market strategy in 2015? How different would it be 2014?

A.A machine-gun approach of spraying bullets all around is not what we prefer. That is waste of too much of time, effort, energy and money. Aiming specific segments and working closely and focused on that target is the chosen method for us. This year we shall penetrate deeper in couple of states and stay focused a lot in these states to rise as a big brand. Same thing will be repeated next year with few other states also.

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.Currently we are doing well, but we want to be the best and as answered before we first shall penetrate few more T4 cities too.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.The value for money products we offer and the channel schemes for our partners, will be a sweet deal for end-users with quality products and for partners to make more profit.

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