Indian security industry is one of the big industries in world and there are many players in the market that serves security solutions and services. To retain trust of customers, a brand needs to have best quality products with a strong customer support service. The most common trouble with digital devices is to ensure a secure path with the help of strong security solution and companies take this as an opportunity to grow. Mr. Rajat Sahu, Head - Marketing at eScan shares his views on security industry in India and his overall marketing plan for Indian market in a recent interaction with DT. Read the excerpts below:
DT: How do you see the Indian security market? What are the latest threat trends in this market?
Mr. Rajat: With the growing threat landscape in IT and adoption of IT in every business facilitation, cyber security becomes the cornerstone of IT deployment or infrastructure. Cyber security is now becoming a critical need of all IT backbones. One of the key trends observed in the recent past is that of Ransomware attacks especially WannaCry Ransomware, which is creating havoc across India as well as globally. Targeted attacks, DDoS, APTs (Advanced Persistent Threat), Spear phishing etc are other threats looming over the business environment. Cybercriminals today are deploying more sophisticated ways of attacks that require real-time monitoring and alertness to contain the attack and outbreak. Their motive is to elicit financial or confidential data from business networks to individual users with continuous malicious attacks through vulnerabilities found in software or using phishing/spoofing emails.
DT: How do you assure your customers that eScan is the best brand for security solutions?
Mr. Rajat: eScan being a pure play IT security developer has its R&D team who works round the clock in tracking and identifying the malicious activities as well as malware in the internet world for emerging attack trends and malware. It has a robust team of developers and researchers continuously working to provide solutions to any new emerging threats as well developing the advanced level of AI based technologies that prevent any cyber threat for networks to individual computers. eScan also has a 24 x 7 support team to provide real-time support to our customers.
We have recently also introduced our latest AI based technology – PBAE Technology which is one of the most advanced tools to provide protection against any kind of ransomware attacks.
DT: What are your upcoming products and solutions for Indian market?
Mr. Rajat: We have launched our Endpoint Protection (EPP) and Enterprise Mobility Management (EMM) solutions which are designed o provide real-time protection as well as allow deep control of endpoints in a network by the administrator. EPP and EMM are unified security solutions that secure the endpoints in an enterprise network from various evolving threats without interrupting business continuity. eScan’s R&D team has developed an integrated security solution based on artificial intelligence (Proactive Behavioral Analysis Engine Technology) & analytics (SIEM / MTDR) etc., which provides a comprehensive approach that applies real-time behavioral monitoring of any unknown threats and efficiently mitigates them, be it Ransomware, APT or DDOS attack. eScan has also introduced the state of the art Enterprise Mobility Management solutions to keep business critical data safe and protected from emerging cyber threats for mobile device users in a network. eScan’s mobility management solutions for enterprises provide a unified protection and management of mobile devices for seamless business operations using a central web-based management console and containerization of business data and personal data in a device.
eScan’s EPP and EMM solutions are an integral part of eScan’s array of products, with MDM and Hybrid Network Support, are eScan Corporate 360, eScan Endpoint Security and eScan Enterprise 360. Furthermore, the new eScan Management Console (EMC) module includes a Secure Web Interface that facilitates dynamic security management of the server, endpoints and mobile devices in the corporate network. Our R&D team works relentlessly to stay ahead of various cyber-attacks and provide a safe and secure environment to our valued users.
DT: What are the common cyber threats you have noticed that harm common consumer?
Mr. Rajat: Phishing is one of the common tools deployed to lure victims that are used by cyber-criminals. There are many such phishing attacks, such as hoax e-mail that imitates like coming from a genuine source, spoofing which uses one of the email ids and sends mail to the entire group within the email id with malicious contents embedded into attachments. Another way is to send a similar e-mail that includes a link which directs the targeted user to a legitimate-looking company’s web page with a malicious intent. Apart from emails, hackers use online advertisement, pop ups, and search results to trick users into sending them money and their personal data.
DT: How do you motivate your channel partners to gain more trust of your customers? What is your channel strength in India?
Mr. Rajat: We being a channel-centric organization have a comprehensive channel framework & policy to recognize and reward the channel partners for their contribution and commitment towards mutual business growth. eScan also has an elaborate skilling program to train and educate about its product, technology for pre-sales & technical teams of its channel partners, so as to provide quality support and service to the customers. We have an active partner network of more than 6,500 channel across India, who we consider as our key strength for achieving high customer satisfaction level.
DT: How do you see the recent ISO certification from Euro Veritas? Which thing helped you in getting this certification?
Mr. Rajat: The ISO standard certifications are one of the stringent certification processes which validate the quality standards of eScan and its processes. This also puts us among the select league of security product developers at par with global standards and assurance. Our commitment to providing our customers with a robust security solution, that is developed following highest level of quality standard is what helped us achieve the most stringent & important ISO 27001:2013 Information Security Management Systems (ISMS) certification. This ISO certification establishes our vision towards achieving global standards in product development quality and environmental safety commitments, while the achievement of ISO 27001 certification validates in our commitment towards securing and protecting the client data and that of their user.
DT: What are the challenges you face currently in this market? What are your strategies to overcome those challenges?
Mr. Rajat: One of the weakest links in the growing digital transformation is people or users. Most of the malware outbreaks are due to poor knowledge of user towards security or being not aware on the precautions to be taken to stay safe. Having said that, a large challenge remains at the deployment level, where adequate security measures are not implemented or IT systems are not updated in time. To overcome such challenges, eScan has made its products and solutions designed in such a way that with minimalistic human intervention cyber threats can be contained and outbreaks can be prevented. This includes proactive patch management updates/alerts to group wise rules and policies deployment with a central web-based management control to track and mitigate any untoward incident such as ransomware attacks to APTs or targeted attacks.
Apart from the above, the biggest challenge today that we see is educating the users about the importance of security and best practices to stay safe in the ever-changing cyber threat landscape. The growing cyber threats from APTs, DDoS or Ransomware attacks reported by infrastructure, government and businesses in recent times shows the vulnerability of the technology dependency. Hence, it is of paramount importance that IT Security is seen as the cornerstone of the digital adoptions.
DT: Please briefly share your future plans/ investment plans to boost company’s after sale support.
Mr. Rajat: As said before being one of the pure plays IT security provider, we work continuously towards a safer IT environment for businesses to individuals. Our R&D teams work relentlessly to develop solutions that are easy to use as well as ready to mitigate any security risk arising emerging sophistication of the attacks. We invest our significant time in staying ahead of the technology changes and trends to provide real-time security solutions for our customers stay safe from any kind of cyber threats. Be it the emerging threats involving IoTs or sophisticated malware attacks such as ransomware, our team have stood guard with solutions.
