Evoxyz is a strong player in solution market. It has launched lots of solutions for different verticals in Indian market. Mrs. Shilpa Mahna Bhatnagar, CEO and Co-Founder, Evoxyz Technologies exclusively shared her views with DT about her marketingstrategies and future plans of Evoxyz.
Q. What is your vision while starting this venture?
A. As a Technologist, I always had the urge of how my strengths could be leveraged to do something that has immense social and business impact. When we incepted Evoxyz in the year 2014 this is exactly what we thought and started working to develop a solution in the Child Security Space. The fact that Evolution 1.0 is the first of its kind IOT platform to be launched in India and has the potential to make an enormous socio-economic impact drives me day-in day-out to make it a reality. Every morning when I open my eyes, I get immense motivation by the amazing vision that we have created for our venture to revolutionize the world. Evolution 1.0 is not just a product but a base that can create opportunities for others to create businesses on top of it. I strongly believe that Evolution 1.0 is the beginning of an era that has been kicked off by Evoxyz and will go a long way.
Q. How do you see the future of technology solutions companies in India? How do you plan to set massive growth roadmap?
A. It would be an understatement if I say “The Future is Bright “. With the enormous focus that is being put by Indian Government on technology implementation as well adoption I guess we have a roller coaster ride ahead. The growth map of Evoxyz is also aligned to this vision. It intends to capture the IoT market in a big way by deploying solutions in Logistics, Security, Smart Workforce management and retail customer experience creation.
Q. What do you keep in your mind while developing any Technological Solution for Indian Market?
A. There are two things which are very important in context of Indian market, we should develop solutions which are extremely easy to use and secondly, probably the most important one is to make sure that the customer can quickly visualize the value your solutions brings in. You should not make intense technical offerings which a customer is not able to envision or understand.
Q. What are your current solutions? What are the major verticals you are currently targeting?
A. Evoxyz has an IoT platform on top of which, it has built 3 solutions. Evoschool which is a child security solution monitors children right from when they leave the house to school and back to home. It has detailed insight into child whereabouts in outdoor as well indoor premises. The second solution is Evotag which is a multi-utility smart device you procure from e-commerce portals like Flipkart and amazon. It is able to help you locate your lost keys, wallet or track the distance from your child. The third solution is EvoFoS which is a Mobile Workforce Management solution. The major verticals we are targeting today is Child Security, Logistics and Smart Mobile work force management.
Q. Do you have any expansion plans or growth opportunities for your business?
A. Absolutely, Evoxyz currently is bootstrapped with its own funds. We are looking to raise capital for taking our IoT platform to the next level. This will typically be a pre-series A round.
Q. Please brief us about your strategies to spread your distribution network in India.
A. Strategically we intend to grow our network by having channel partners spread across India and Asia with connects in the logistics and enterprise that work closely with children. This could be school, day cares, fleet management guys and maternity hospitals. In addition to this we are also setting up distribution network with people who want to sell our solution as a resale business in tier 2 and tier 3 cities within India. The idea is to penetrate as far as possible and generate awareness on how they are incapable of doing certain things which will become easy with the deployment of our technology.
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