Wireless market in India has been observing phenomenal growth since last few years. But the coming years seems to be much more exciting as connectivity holds the key for any organisations. All government are keen to offer wi-fi services to their citizens which are also driving force for the vendors. Implementation of IoT, Surveillance projects, digital initiatives and telco rollouts will further fuel its growth in India. DIGISOL, the undisputed leader in the segment has been working very closely with their partners to tap the current and coming opportunities. Recently we have seen quite aggressive marketing campaign and channel program from DIGISOL which will surly work in their favour. Arati Naik, COO, DIGISOL speaks to DT and shares his exclusive views on the market and current marketing plans.
Q: What is the current market growth and technology trend for wireless router market in India?
A: India wireless market witnessed a growth of around 30% in 2015 as compared to previous year. Wireless Access Point and Controller/Router segments grew significantly while NIC segments went down. Home segment witnessed a good growth in the year 2015. Telecom, Education, Professional services and Consumer & recreational services were the key contributors towards the exponential growth.
Q: How channel partners are helping you to grow your business?A: Channel plays a significant role in the DIGISOL setup. The fact is that a major share of DIGISOL’s revenues in India is chipped in by the channel, which is testimony to DIGISOL’s commitment towards them and outlines the significance of channel in the DIGISOL business model.
Q: How do you make balance between Online & Offline partners?
A: Today there is an ongoing controversy over online channels which are upsetting the MOP and then are hitting hard on the traditional channel. For all our products we strictly maintain price parity between the online channel and the traditional channel. We give strict instructions to our online channel on this matter. Of course we cannot straight away ignore online channel. Presence on online channel increases the visibility of the products and some customers who see the product online call the offline stores for products. In other words, online visibility brings business to the traditional channel as well. Nowadays it is essential to be online to maintain the presence online; that is a part of maintaining image as well. However, if you see the percentage of online sales, the fraction is still limited. It can never overrun the traditional channel. So it is the trend of the day to maintain visibility on both fronts, while at the same time maintaining price parity and balance.
Q: Please share your service support initiatives?
A: We are among the very few IT companies which have its own Service Support division DIGICARE, which gives us an edge over our competitor. Our high quality and reputable after-sale-services are strategically built to deliver customer satisfaction. We offer first-rate integrated service and support through our special service division, DIGICARE, which consists of RMA centres, Smartlink Technical Assistance Centre (STAC) and Direct Service Department (DSD).
DIGICARE has evolved most efficient, skilled and professional state of service infrastructure.
We provide end-to-end product life cycle support which includes
1. Providing remote support to the channel partners and end customers on configuration of products in various networks.
2. Warranty support for repair/replacement of products when they go defective during warranty period.
3. Post warranty support to manage the trouble free functioning of the product.
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