“MSI Is The Most Trusted Name In Gaming And Esports”

By: DT News Network
March, 26, 2019

India has one of the largest young population in the world and this young generation is paving the way of tremendous growth in IT sector. The people nowadays believe only in the innovative ideas in technology sector and that shows their commitment towards making a better digital future. Being one of the leading brands in the Indian market, MSI is producing high-end products that reflect their efforts behind ground-breaking innovation. Further speaking on the market in an exclusive chat with DT, Green, Chang-Ching Lin, Regional Marketing Manager, MSI reveals their entire business and product plan in India.

DT: How has been the year 2018 for MSI in Indian market?

Mr. Chang-Ching Lin: As a world leading gaming brand, MSI is the most trusted name in gaming and eSports. We’ve dedicated countless hours and committed numerous resources to the eSports community to support the world’s most aspiring and best gamers and use their knowledge and expertise in our products in return. In 2018, MSI GAMING is committed to provide gamers with innovative gaming rigs and an open community to share collective gaming wisdom. Moreover, we held more than 100 campus event not just want to get a deep bond with gamers but also want to help build them a better gaming career in future.

DT: Please brief about your channel ecosystem in India. How are you currently working with your partners to strengthen your market position?

Mr. Chang-Ching Lin: MSI trust our channel partners and have enough believe in them. We always support our channel partners and create good mutual understanding in context of business ideology. MSI has cooperated with both online and offline channel but in different purposes. We gained a lot sells unit through e-tailer since more and more people in India purchasing online. However, as a high-end laptops company, people still prefer get actual experience with our laptops. So though we raising the sales rate online, we still insist to gain offline reseller and even build our exclusive brand store for gamers to experience. India is very huge and diverse market so taking care of the needs of customers is the challenge. We always aspire to satisfy our customers by offering best products and best pre-sales and post sales services. And in 2019, we’ll keep going on experience marketing with more shop events or tournaments.

DT: What is your overall roadmap to escalate your growth further in CY 2019?

Mr. Chang-Ching Lin: As we all know that the market situations dynamically change in today’s world and gaming is a very sensitive segment as things change so fast. We have geared up to add extra efforts and all our expertise to make 2019 more glorious year then than the previous one. MSI have already designed and created top-tier and most comprehensive gaming products for gamers. Though best known for our gaming laptops, MSI also revealed a more sedate, but well-equipped model for content creators by a whole new “Prestige” series. In 2019, we’ll keep the strength on gaming market, but in the same time, we’ll also aim on all the content creators who desire pretty designing and enough performance to accomplish their content creation. We expect healthy growth in 2019 as we are bringing very innovative products to delight our customers and on the same time we offer best-in-class service support to them. We want to become the 1st choice of customer when it comes to quality.

DT: What are your suggestions to policy makers to counter any existing business challenges in ICT market?

Mr. Chang-Ching Lin: Since consumer’s behaviour change really fast in this era, digital transformation begin more and more important. Using the right tool for analysing all the market data and react immediately will be the best strategy while facing any difficulties.



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