Company Name : Myntra.com

Friday, December 13, 2019 3:39PM IST (10:09AM GMT)
Myntra Launches Luxury Fashion Brand, Pernia's POP-UP SHOP Ahead of the Wedding Season
Bengaluru, Karnataka, India
Myntra announces the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of designer wear for women from over 25 leading Indian designers including Ritu Kumar, Masaba, Mandira Wirk and Namrata Joshipura among others.
 
Customers can take their pick across a range of designer sarees, lehengas, dresses, kurta sets and gowns catering to traditional occasions, wedding trousseau, evening soirees and cocktail parties. The collection will be available on Myntra at a price range of rupees 10,000 to rupees 1,50,000.
 
Pernia’s POP-UP SHOP’ is owned by Purple Style Labs (PSL), a luxury Indian fashion house with an omnichannel presence. The association with Myntra is intended at introducing the brand to a much larger shopper base across the country, setting the pace for growth and wider reach. Products from ‘Pernia’s POP-UP SHOP’ are currently available on the brand’s online platform and offline stores across the country.
 
Speaking on the occasion, Ayyappan Rajagopal, Head of Business, Myntra Jabong, said, “Myntra’s association with ‘Pernia’s POP-UP SHOP’ marks our foray into the luxury segment, which is beginning to emerge as a popular category online. We are witnessing a strong demand for premium products on our platform and this association strongly enhances our position as a leading destination for women’s ethnic wear. Myntra’s reach and popularity will now take designer labels to the doorsteps of discerning fashion shoppers across the nation.”
 
Abhishek Agarwal, CEO, ‘Pernia’s POP-UP SHOP’, said,Our association with Myntra will bring together a curation and distribution in the luxury space to make designer wear accessible to a wider shopper base and millennials.
About Myntra and Jabong:
 
Myntra and Jabong are India's leading platforms for fashion brands and pioneer in m-commerce play.  An integral part of the Flipkart Group, Myntra and Jabong bring together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra and Jabong are today the preferred shopping destination in the country.
Source: BUSINESS WIRE INDIA

Click here for Media Contact Details

Priyanka Waghre,Myntra,+91-9886729295 ,priyanka.waghre@myntra.com

Richa Sheth,Torque Communications,+91-9986241443 ,richa@torquemail.com


More News from Myntra.com

Myntra Registers Its Biggest Ever End of Reason Sale With Over 9 Million Items Ordered by Over 2 Million Customers

26/06/2019 11:30AM

The 10th edition of Myntra’s flagship End of Reason Sale, concluded last night with over 2.2 million customers ordering over 9 million items in the biggest fashion carnival in the country to date.

Myntra Recognized as One of the 100 Best Companies for Women in India

20/09/2019 6:37PM

Myntra today announced that it has been recognised as one of the 100 Best Companies for Women in India in a study by Avtar titled ‘2019-Working Mother & Avtar Best Companies for Women in India’. Myntra has been ...

Myntra Announces the 11th Edition of the End of Reason Sale With Over 8.5 Lakh Styles From 3000+ Brands

17/12/2019 2:50PM

The nation's most awaited fashion sale, Myntra’s End of Reason Sale (EORS), is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style.


Similar News

Dahua Technology Unveils Core Product Launch for 2020

20/01/2020 10:30AM

Dahua Technology, a world leading video-centric smart IoT solution and service provider, unveils its 2020 core product launch at Intersec Dubai including the over-coax technology advancement HDCVI 6.0, AI ...